Market research is undeniably a required thing for every company to understand the market. It can help the company to understand what the market needs, the characteristics of the market, the factors that change the market and also to evaluate the company’s performance. In addition, doing market research will help the company to decide their next step of business. However, in executing a market research, it requires complex massive data analysis in order to get a precise result. PT. Multistrada Arah Sarana, Tbk, one of the largest Indonesia’s tire manufacture company with revenue more than 3 trillion rupiah, approached BINUS Creates to hold a training program for its Corporate Training Team. Both BINUS Creates and PT. Multistrada Arah Sarana agreed to have a Minitab training program considering the fact that Minitab is one of the most practical software for processing data.
Mrs. Margaretha Ohyver was delivering a session.
 Multistrada revenue to Rp3.44 trillion, IDN Financials, http://www.idnfinancials.com/n/2873/multistrada-revenue-to-rp344-trillion (accessed September 25, 2013)
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