About

Primidya K. Miranda Soesilo has over 20 years of experience in consumer research and marketing field. She has facilitated corporate training programs for multinational companies and state-owned institutions in areas as such Digital Marketing Campaign, Marketing Research & Analytics, Business Negotiations & Communications, Service Excellence, Customer Relationship Management, and Brand Storytelling. As an academic, her research broadly in the domain of Branding and co-Branding, Retailing, Marketing Communications, CRM, Sensory Marketing, and Tourism Marketing.

Education
  • Doctor of Marketing, Temple University, USA
  • Master of Marketing, Georgia State University, USA
  • Bachelor of Management, FEB, Universitas Gadjah Mada
Professional Services
  1. Head of Global Business Marketing – Undergraduate Program, BBS, BINUS University (2022 – Present)
  2. Head, Business Management and Marketing – International Undergraduate Program, BBS, BINUS University (2016 – 2022)
  3. Adjunct Faculty, Rutgers University (2013 – 2014)
  4. Experience as a Facilitator for Banking, Financial Services, Sales and Distribution Industries
Topics of Expertise
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