Dr. Drh. Diena Dwidienawati Tjiptadi, MM, is the Head of the Business Management Program at BINUS Business School (BBS), BINUS University. She holds a Doctoral Degree in Management from BINUS University, which she achieved in 2019, further complementing her vast experience in the field. Diena’s expertise is extensive, spanning various aspects of Marketing Management, Sales Management & Product Launch. Having expertise pharmaceutical market in Indonesia. Working more than 20 years as various positions in general management, marketing director and sales director. Experience in leading team up to more 400 peoples from manufacturing to sales. Diena’s deep knowledge and leadership within the pharmaceutical industry make her a valuable asset to both the academic community and the business world.