Primidya Kartika Miranda Soesilo, S.E., M.Sc., Ph.D

Customer Relationship Management, Digital Marketing, Marketing Research & Analytics, Service Excellence

Primidya K. Miranda Soesilo has over 20 years of experience in consumer research and marketing field. She has facilitated corporate training programs for multinational companies and state-owned institutions in areas as such Digital Marketing Campaign, Marketing Research & Analytics, Business Negotiations & Communications, Service Excellence, Customer Relationship Management, and Brand Storytelling. As an academic, her research broadly in the domain of Branding and co-Branding, Retailing, Marketing Communications, CRM, Sensory Marketing, and Tourism Marketing.


  • Doctor of Marketing, Temple University, USA
  • Master of Marketing, Georgia State University, USA
  • Bachelor of Management, FEB, Universitas Gadjah Mada

Professional Services:

  • 4 years of experience as a Facilitator for Banking, Financial Services, Sales and Distribution industries
  • 2 years of experience as a New Product Market Research Consultant for Banking & Financial Institutions
  • Curriculum and Syllabus Developer for Sales and Distribution industries
  • Experienced in Marketing Blueprint Research and Feasibility Study
  • Experienced in Destination Image Research for the Ministry of Tourism of the Republic of Indonesia

Area of Expertise:

  • Customer Relationship Management (CRM)
  • Marketing Research and Analytics
  • Digital Marketing Campaign
  • Service Excellence