Primidya Kartika Miranda Soesilo, S.E., M.Sc., Ph.D

Primidya K. Miranda Soesilo has over 20 years of experience in consumer research and marketing field. She has facilitated corporate training programs for multinational companies and state-owned institutions in areas as such Digital Marketing Campaign, Marketing Research & Analytics, Business Negotiations & Communications, Service Excellence, Customer Relationship Management, and Brand Storytelling. As an academic, her research broadly in the domain of Branding and co-Branding, Retailing, Marketing Communications, CRM, Sensory Marketing, and Tourism Marketing.

Education:

• Doctor of Marketing, Temple University, USA
• Master of Marketing, Georgia State University, USA
• Bachelor of Management, FEB, Universitas Gadjah Mada

Professional Services:

• 4 years of experience as a Facilitator for Banking, Financial Services, Sales and Distribution industries
• 2 years of experience as a New Product Market Research Consultant for Banking & Financial Institutions
• Curriculum and Syllabus Developer for Sales and Distribution industries
• Experienced in Marketing Blueprint Research and Feasibility Study
• Experienced in Destination Image Research for the Ministry of Tourism of the Republic of Indonesia

Area of Expertise:

• Customer Relationship Management (CRM)
• Marketing Research and Analytics
• Digital Marketing Campaign
• Service Excellence