Primidya K. Miranda Soesilo has over 20 years of experience in consumer research and marketing field. She has facilitated corporate training programs for multinational companies and state-owned institutions in areas as such Digital Marketing Campaign, Marketing Research & Analytics, Business Negotiations & Communications, Service Excellence, Customer Relationship Management, and Brand Storytelling. As an academic, her research broadly in the domain of Branding and co-Branding, Retailing, Marketing Communications, CRM, Sensory Marketing, and Tourism Marketing.

  • Doctor of Marketing, Temple University, USA
  • Master of Marketing, Georgia State University, USA
  • Bachelor of Management, FEB, Universitas Gadjah Mada
Professional Services
  • 4 years of experience as a Facilitator for Banking, Financial Services, Sales and Distribution industries
  • 2 years of experience as a New Product Market Research Consultant for Banking & Financial Institutions • Curriculum and Syllabus Developer for Sales and Distribution industries
  • Experienced in Marketing Blueprint Research and Feasibility Study
  • Experienced in Destination Image Research for the Ministry of Tourism of the Republic of Indonesia
Topics of Expertise
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